70% OF CONSUMERS CHECK AMAZON FIRST WHEN SHOPPING AT THE LOCAL STORE
The first results of this year's Consumer Survey “Fashion and Furniture” show that 30% of consumers first compare the price with Amazon with their smartphone before making a purchase at the local store, even if they are already in the store. 65% of online shoppers also research Amazon before shopping on another platform.
The first results of this year's Consumer Survey “Fashion and Furniture” show that 30% of consumers first compare the price with Amazon with their smartphone before making a purchase at the local store, even if they are already in the store. 65% of online shoppers also research Amazon before shopping on another platform.
Amazon claims to always be able to offer the best products at the best price. The customer therefore expects the cheapest offer to be displayed at the top, especially if you just want to quickly check the price against the local shop. But after a few scrolls it becomes obvious that there would have been cheaper alternatives further down.
But why is that so?
The Amazon algorithm is programmed in such a way that it prefers Amazon products and then lists external providers. Consumer portals have often pointed out in the past that Amazon products can be three quarters more expensive than those from external providers.
In addition, prices for Amazon products fluctuate sharply, in some cases by 30 %. The range of fluctuation depends on how popular an article is at the moment. It is therefore worth observing certain articles.
So, what can you do?
Customise the search filters at Amazon and see if a comparable article is cheaper at an external provider.
If you don't want to buy an article immediately and still have some time, but don't want to check the price daily at Amazon, then use https://camelcamelcamel.com/ to track the price.
But does this buying behavior really make sense? And does the customer get more price transparency when he is in the store and pulls his smartphone?
Most larger stores are well aware of the prices on the Internet and have adjusted their prices and services accordingly. Many retailers also react when they are shown an online price that is lower. However, this only applies to prices that do not come from comparison portals.
Costumers can still participate on our Consumer Survey. We would like to hear your voice.